Greenville, NC — 1999

WE BUILT SCG BECAUSE WE WERE PISSED OFF TOO

Greenville, North Carolina, 1999. Steven Caro had ridden through every skate shoe brand the local shops carried — none of them lasted more than a few months of real riding. After a friend who rode for a skate shoe company told him to try a new model, he picked it up on a trip to SPoT in Florida. He immediately had a blowout on a wall ride to table. The shop got the rep on the phone for a warranty. Steven was told that shoe was for skateboarding, not for riding bikes — and they wouldn't help. So he got pissed off, drove back to Greenville, stopped complaining and started building. SCg was born as the first BMX and MTB rider-owned shoe company. We've never been backed by corporate money. We don't sponsor big ad campaigns. We put the budget in the build — then we built our own factory one sewing machine at a time in Bogotá, Colombia, because that's what we'd want as riders.