• What gives an SCg shoe it's signature feel ?

    Posted by Steven Caro

    TL;DR  using a combination of all the right elements, instead of leaning on one special compound to carry the shoe.


    There's no denying that a pair of SCg shoes just feels good.

    The minute you put em on, you can feel the years of effort that've gone into making the perfect shoe. They come fully pre-laced, and lace up snug. And your first few steps let you know you're in good hands... instant grip on the ground, plush heel for impacts, supported mid foot, and that sensation up front that can only be described as the perfect pedal feel.

    A shoe you can ride in, then tromp all over town for hours in.




    It's hard to put your finger on it... you can pick at the rubber or flex the leather, but no one thing seems to stand out. 

    That's because what SCg does is different. We use a combination of many elements : amount of rubber, mix of rubber, depth of the sole, contour of the footbed, firmness of the midsole, impact-absorbtion of the insole, suede that breathes but doesn't tear easily, lines that allow movement without getting in the way... every last detail has been thought about. And revised.

    These all add up to something special. From the very beginning, SCg has been about creating a shoe that stands up to lots of abuse, and lets riders do more.

    SCg Shoe Company, est 1999.


  • VIDEO - Lets Build a hitching post.. Scene building...

    Posted by Steven Caro

    The New Years Eve Hitching Post from TBR BMX on Vimeo.

    Matt suggested we build a hitching post and plant it in different places all over Tampa so we would have something new to ride for a while, so, thats exactly what we did. Early in the morning on a rare cold day in Tampa...



  • Friday Night...

    Posted by Steven Caro

         Its 10:03pm friday night. I've been at and around the desk now for about 15 hours and approx 19 minutes to this point today. I am just finishing up adding shoes to the online store inventory and double checking everything thats on the shelves. Finishing a few photos to continue to get the online store dialed, and also have a stack of shoes from pre-books to get ready to ship out in the AM. Hopefully the mail carrier picks them up since the shipping labels were created a bit after the cut off to have them picked up tomorrow. Its been a long week but a good week. Finished converting the garage into a shoe warehouse, moving the washer and dryer from the end wall to the sidewall next to the door to get another 3 racks in there to be able to get all of the shoes up and organized. Electrical,and plumbing done, and now, ready to wash some clothes.

      I am feeling a bit tired, from all the hours over the last two weeks but I am completely stoked. There has been a ton of work going into getting this larger batch of shoes made and shipped into Tampa and getting them even more dialed they they have been. I have had great help with and from Margarita, Jason, Billy, Zack, James, Mike, Paco, and Dan to name a few, and all of you that have supported what we are doing. 

    Thank You all so much..

    and Thank You Matt for all the good times and skids!!!

    They keep me sane. lol...


    Now order some shoes so I can pack them up and ship them out to you... 

  • Seems as if running around like crazy is my new normal...

    Posted by Steven Caro





    Some time away from the desk in the Turtle Ditch, Tampa FL. Icepick on the gate, photo by the one and only Matt Coplon. Thanks Matt for the motivation and the endless good times!

  • Setting up production has me running around like a chicken with his head cut off....

    Posted by Steven Caro

    I've been in Colombia now for a bit over two months. I've been meaning to post pictures of of the comps I went to when I first got to Cali with Alejandro Caro, but to be honest, there seems to not be enough time in the day to get everything done, and still have time to sit and write. Jason and I set up shop on the Third Floor of a house and it took literally 6.5 weeks for Movistar to reconnect internet service, and even now that that is done, uploading things is painfully slow. The benefits of being on the third floor and the router being on the first floor. 

      Its also taken longer to get shoe production running then I had anticipated and had planned. The manufacturer that was going to make our shoes, just couldn't keep up with the quality and qty asked, so had to find a new manufacturer and get them up to speed on what we are doing and the how and why we are doing it. To be completely honest, looking back on it now, that we have shoes in production and things are running smoothly, i'm glad everything that happened happened when it did and  how it did, because I got to work the kinks out of the supply chain before it was a big order which could have been horrible, or even worse, end up with shoes that aren't up to standard of quality that I have set forth. 

     These are the best SCg Shoe Co shoes to date, and I'm proud of that. Getting an awesome team of great people involved all around me, on the manufacturing side of things as well as on the riding side of things. Thank you guys for your dedication and hard work.. 

    June 5th, I will be heading back to Tampa FL, and will have production shoes ready to go and ship out. Thank You all whom have ordered some shoes and have been patient as the bugs got worked out. I would rather wait a bit and get it right the first time, then come out of the gate a bit faster and make some big mistakes along the way.. 

    Thank You...


    SCg Shoe Co. Making the outsoles for the shoes.

    Production shoes coming off the line. final touches with the box art work and we are ready to ship when I get back stateside.